The Performance Chemicals division is at the forefront of providing advanced materials for a diverse array of industries, including coatings, inks, and urethanes. An emphasis on sustainability drives their innovations, such as the Carbon HybridTM Coating System, which reduces volatile organic compounds in paints. With extensive experience in manufacturing, research, and processing, this division develops products that enhance consumer appeal through sensory richness, termed 'Kansei value.' This value-centric approach allows them to craft materials that excel not only in performance but also in sensory engagement, meeting customers’ growing demands for sustainable innovations in a rapidly evolving market.